Bank Marketing: Building Customer Relationships

Guides you through attracting customers and building strong relationships through marketing. Explore current methodologies. Craft a market-driven strategy for product development.

What You’ll Learn

After successfully completing the course, you will be able to:

  • ‚ÄčExplain how marketing helps to build customer relationships
  • Describe the components of a market-driven strategy
  • Outline the components of effective product development
  • Explain the laws governing marketing by phone, fax, email, the Internet, and mobile devices

Audience

For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Course Credits

ABA Certificates: This course applies to the following ABA Certificates:

  • Bank Service Provider Certificate
  • Bank Teller Certificate
  • Branch Manager Certificate
  • Customer Service Representative Certificate
  • Personal Banker Certificate
  • Small Business Banker Certificate
  • Supervisor/Team Leader Certificate
  • Universal Banker Certificate

Register Now

Course / Seminar Type: Self-Paced Online
Course / Seminar Category: General Banking
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Course / Seminar Start Date:
Course / Seminar Price: $55
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