ABA Foundational Certificate in Bank Marketing
New for 2018! Develop the key skills essential to successful bank marketing. Discover best practices for developing a comprehensive strategic marketing plan, including setting objectives, implementing action plans, creating a budget, and evaluating ROI. Explore tactics to assess customers, markets, and opportunities. Learn how to better leverage social media to expand your reach and build your bank’s brand. Gain insight into managing marketing activities from brand management to PR to digital marketing, and learn the key regulatory guidelines for bank marketing.
By completing the ABA Foundational Certificate in Bank Marketing curriculum, you’ll strengthen your knowledge of marketing’s role in a financial institution and within the banking industry as a whole.
You must complete the following online courses to earn your certificate:
Instruct0r-led Online: Four weeks each in duration, you can select your start date and log in at your convenience. Estimated learning time is 3 hours per week.
- Marketing in Banking
- Marketing Planning
- Marketing Management
Self-Paced Online: Learn at your own pace. Each course is 15-75 minutes in length.
- Marketing in a Digital World
- Search Engine Optimization
- Build Your Campaign
- Find Your Audience
- The Power of Facebook
- Leveraging LinkedIn
- Strategic Twitter
- Recognizing and Preventing UDAAP
The estimated time to complete the required courses is approximately 21 hours. The CFT office will contact you to select your start dates for each of the three required Instructor-led Online courses after you have completed your Certificate purchase. Students have access to the curriculum for 1 year from date of purchase.