They're Here! iGen Is In Your Bank
Recorded August 17, 2017; 9:00am – 10:30am Central Time $345 for CD Rom/Handouts
Gen Y, the iGen is invading your bank, and by 2020 will be 40% of customers. They’re savers and investors. They’re fickle. They’ve killed Aeropostle and PacSun. They glorified Chipotle, and then murdered them. So how do you appeal the iGen without “breaking the bank?”
Our entertaining webinar will help you determine specific actions to maximize the banking experience, and to increase the effectiveness of your sales efforts. Banks that embrace some of the ideas, techniques, and strategies discussed, will grab the lead over the competition.
- Behind the scenes
- Key purchasing data for iGen
- Volunteerism and Entrepreneurship
- Social media approaches
- Creating adult moments
- Retention tactics
- iGen and the banking relationship
- 2017 and beyond
Who should attend?
Senior executives, executives, vice presidents of retail, consumer lending, wealth management, branch management, branch managers, directors of marketing, marketing coordinators, and anyone responsible for improving the banking experience or for increasing customer volumes in a community bank.
CEO and Co-Owner of Focused Results, Duane is a renowned authority in sales strategy and strategic market segmentation, Mr. Sobecki provides assertive strategies to drive loan demand, business development, product and service lines to community banks and other FI’s.
Mr. Sobecki specializes in helping the financial services industry better segment important markets, and direct sales and marketing strategies at those key segments to ensure revenue and profit growth. Mr. Sobecki is the principal writer of Market Data Monday, a weekly look at how banks can take advantage of the improving economy, and the author of numerous reports and booklets on key market segment development and improvement.
Mr. Sobecki holds BS from the Kelley School of Business at Indiana University and has a certificate in management planning from the University of Illinois – Chicago.