Be #1 in Your Local Mortgage Market
March 22, 2019 9:00am – 10:30am Central Time
The local mortgage market has seen chaos created by independent mortgage originators, mortgage brokers, small lenders, and any number of online options as well. This fast moving and informative webinar will highlight ways in which you can reclaim your share of the local market, and then dominate. In this webinar we will discuss your value proposition, how to entice additional business from the local real estate brokers, lending performance measures, and other topics sure to hold your interest.
- Your value proposition – how fast are you?
- In branch strategies
- Generating referrals
- Real estate broker strategies
- Social media and content related issues
- Marketing and advertising approaches
- Lending metrics and how to improve them
Who should attend?
Sr. VP’s of marketing and mortgage lending, VP’s of marketing, VP’s of mortgage lending, marketing directors, mortgage lending directors, branch managers, and anyone else responsible for increasing mortgage business in a community bank.
Presenter: Duane Sobecki
CEO and Co-Owner of Focused Results, Duane is a renowned authority in sales strategy and strategic market segmentation. Mr. Sobecki provides assertive strategies to drive loan demand, business development, product and service lines to community banks and other FIs.
Mr. Sobecki specializes in helping the financial services industry better segment important markets, and direct sales and marketing strategies at those key segments to ensure revenue and profit growth. Mr. Sobecki is the principal writer of Market Data Monday, a weekly look at how banks can take advantage of the improving economy, and the author or numerous reports and booklets on key market segmentation development and improvement.
Mr. Sobeck holds BS from the Kelley School of Business at Indiana University and has a certificate in management planning from the University of Illinois – Chicago.