ABA Marketing Planning 12/10/18

This four-week long, foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis – then create an action plan and develop a budget.

Learning Objectives

  • Take a deep dive into customer and market research, market segmentation, and product focus
  • Define the structure for marketing objectives and goals
  • Understand the sequence for creating vision, mission, values and a competitive advantage
  • Identify the best path for documenting marketing plans

There is no separate textbook for this course. All reading materials are posted online in the course.

Audience

For new bank staff with marketing responsibility, employees interested in taking an active role in the management of bank marketing, and marketing professionals new to the banking industry.

Course Credits

ABA Professional Certifications: 15 CFMP

ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.

Register Now

Course / Seminar Type: Instructor-Led Online
Course / Seminar Category: Retail Banking, Marketing & Sales Training
Course / Seminar Code:
Course / Seminar Start Date: 12/10/2018
Course / Seminar Price: $300
Course / Seminar Location:

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