AIB Bank Marketing Diploma

The AIB Bank Marketing Diploma is ideal for bank marketers who are relatively new to the profession. It also represents an excellent opportunity for bankers outside the marketing area who desire a solid background in marketing to support their current responsibilities (e.g., branch managers).

At the core of the AIB Bank Marketing Diploma is in-depth course work on marketing financial services, along with related topics. Courses on financial and business planning and on project management provide essential business skills that experienced bank marketers have identified as critical to the function. Supporting the marketing-specific core are courses in banking fundamentals, economics and business ethics.

REQUIRED:
Students must successfully complete the following courses. The Economics requirement may be met by transfer credit from an accredited college or university for a minimum of 3 credits.

  • AIB Principles of Banking
  • Dealing Effectively with Co-workers
  • AIB Economics for Bankers
  • AIB Ethical Issues for Bankers
  • Managing Time at Work
  • AIB Marketing Financial Services
  • Project Management Fundamentals
  • Successful Sales Campaigns

All required and elective courses must be completed with a passing grade (D or better) and the student’s overall grade point average (GPA) must be 2.00 or higher.

All courses must carry a minimum of 2.00 credits unless otherwise noted in the specific diploma and certificate requirements.

You can complete the requirements of your diploma and certificate at a pace that suits your schedule and the courses can be completed in any order you choose.

You can earn the necessary credits to achieve these diplomas and certificates through a variety of options: In-Person, Online Instructor-Led, Online Self-Paced, or Independent Study.